Watches as art
Art is a strange thing. To the eye of the
beholder, anything can be art. And watch enthusiasts will likely agree
with us that watches are a fantastic expression of art. This got us
thinking, could watches be an artistic motive instead of an artistic
Art by Cay Brøndum
Cay Brøndum, a Copenhagen-based painter, helped
us realize that watches could absolutely be an artistic motive. Cay has
been painting oil on canvas his whole life the old-fashioned way. His
artistic range is huge, which shows in the wide variety of motives he
uses for his paintings. Cay's love of watches quickly migrated into his
paintings when he started painting his favorite watches in his studio.
Some of the most prolific watch collectors
quickly fell in love with his watch paintings, and when they started
requesting watches to be painted, the brands started paying attention as
well. Cay's big watch-painting break came when Patek Phillipe
commissioned him to do a series of paintings for their headquarters.
Since then, Cay has created paintings of some of the world's most iconic
and important watches for brands, collectors, and retailers alike.
A match made in heaven
Our collaboration with Cay revolves around five
prints of some of today's most iconic watches. These are A3 prints of
hand-painted original artworks made by Cay Brøndum and numbered X/130, a
subtle callout to RJ's lucky number 13. These motives were collectively
curated by the Fratello team and brought to life by the artist.
From wrist to wall
These prints are sure to spruce up any watch
enthusiast's home. Even though these watches are out of reach for many
people, you can surely admire the beauty of the design, and now you can
admire them every day.
Additionally, these beautiful prints also
make excellent gifts for the watch enthusiast you hold dear. You simply
cannot go wrong with one of Cay Brøndum works on your wall as an
expression of your love for watches.